Brand License cooperation

Besides exports of original products from Germany we offer brand licensing for various brands that could be locally produced. Thus bringing the German brewing culture and quality standards to local breweries and beverage companies and add value to their portfolio with our premium brands.
  • Several attractive brands with unique positioning & concept
  • High consumer attractivity, brands have been successfully sold in various markets

We contribute

  • Technical support: recipe & specifications, teaching & training local staff, ongoing quality control & analysis

  • Help in procurement of technical equipment & raw materials

  • Marketing & Sales support: brand positioning, marketing strategy, development & adaptation of A&P materials, effective training of sales & marketing management. Innovations/new product development, best practice sharing etc.

    For those markets, where brewing near consumption becomes more relevant – affordability, freshness, sustainability/environment/carbon footprint, local legislation.
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